The CEO, Storm 360 Mr. Obi Asika speaking seriously in relation to how Nigerian music got accepted and became huge amongst Nigerians in Nigeria.
He furthermore talked about how big the industry is in numbers by way of mobile ring back tones and affirmed that the networks made about $150m from Nigerian music in 2011. Mr. Asika also lamented on some frustration in the revenue sharing between the network providers and the artists which is at present on 85/15% scale; 85 for the network providers and 15 for artist.
Listen and understand the history of how we got here today and some ways to monetize if you are an artist.
We all know that Obi Asika contributed to the modern day music boom that we are all experiencing. Let’s go down the memory lane when Storm was killing the scene with Naeto C, Killz alongside D’banj and them Jazzy in 2006 and 2007.
I believe as time goes on more success will come and more financial gain will be realized. We only need to make the structure stronger.